Things You Should Think About Before Starting a Website
Starting your own website may be an exciting and yet terrifying proposition. You may be excited about the opportunity to execute that great idea you have been harbouring for a long time. It could also be terrifying because you have never done anything like this before and overwhelmed with the number of choice in front of you.
To make things easy for you, we have created a list of things you should think about before starting a website.
What do you want to do?
It is great to have an idea. But to implement it, you need a plan. So figure out what you want to do with this website. Is it a blog where you write about your experiences? or do you want to create a digital product like an E-book and sell it? getting a clearer idea will help you make faster progress and also reduce the time in decision making.
Who is your site for?
When you build a website, it is to gain exposure, either to your ideas or products or services. Defining your customers will help to take the necessary steps to get them to your site. For example, if you are a real estate agent, you may want to grab the attention of customers from Google search and then get them to call you. In that case, you need to create a website optimised for AdWords and a funnel that brings you customers straight from Google.
Take a few hours to clarify how your customers will come to your site, where can they be found online, etc. This will help you create a plan for building traffic.
What kind of content will you create?
Different niches have different ways of presenting information. An e-commerce store will have a catalogue of products. The whole website will consist of pictures of the products, brief descriptions and possibly some reviews. A designer’s website will be filled with design templates and samples of previous work. You can present ideas in the form of videos, sound bites, or good old fashioned writing. Depending on your niche choose the best form to communicate with your audience. This decision will influence your website design theme.
Which channels do you use?
Once your website is up, you will need to push content to attract customers. Choose where you will market your website. If you are a business who sells to other businesses, B2B forums is a good place to market. If you are an aspiring musician, SoundCloud and YouTube are the best social media sites. Once you know where your customers hang out that is where you need be. And when you design your site, you can also create social plug-ins to push your content and attract your clients.
Know when to hire professionals
If you can afford it, it is always best to hire a professional. Learning and doing is a lot of fun if you have the time for the trial and error method. You can set up a blog quite easily. But if you need to attract paying customers, you need a professional hand to do its magic.